Dayton AMA

My Loss is Your Gain

2008-03-04T16:19:00.001-05:00

Big changes are in the works ! After five years of managing my photography business and retail studio location here in Dayton, Ohio, with lots of painful lessons learned, I’m finally moving onward. The Jim Crotty family is moving to Texas !

I will be continuing my photography business there, but without the expense and burden of a retail studio location. I will be doing more in the way of freelance, commercial work as well as returning to teaching part-time at the community college level.

When I began Picture Ohio, LLC I emphasized my work with nature and landscape photography, only to realize later that the true potential of the business was by shooting location and assignment work for businesses and other organizations.

This is why I have so many framed prints still sitting in my studio. I made the unfortunate mistake of investing quite a bit of resources in custom framing during my first two years of being in business. Anyone who knows anything about artwork knows just how expensive framing can be.

I have 24″x30″ prints, custom framed with black wood and double white mats, of Dayton and Ohio scenics, nature and landscapes. I also have several 16″x24″s and 8″x12″s. These framed prints have been on display in several area restaurants.

The problem is I can’t take them with me to Texas, so . . . .

My loss is your gain. On framed prints that are normally listed for $250.00 I am offering for sale at $50.00 each. 16″x24″ at $25.00. 8″x12″ at $15.00.

I also have many, many mounted and unmounted prints sitting in my print bins. Some the mounted prints are as large as 40″x60.” Lots of unmounted prints in the 5″x7″ to 16″x24″ range. All of these I’m offering for sale from as low as $5.00 (5″x7″s and 8″x10″s) to $50.00 for the largest mounted prints.

All these prints, and more, need to be sold. EXTREMELY low prices. Sidney my dog is not for sale, despite urgings from the wife. He’s coming to Texas too.

This is a “cash and carry” sale only. Pricing applies to just those prints, both framed and unframed, that are currently in stock at my studio in Centerville at 6372 Far Hills Ave., just a few doors down from Elsa’s.

No refunds or returns. All sales are final. No special orders. I accept cash, check, VISA or Mastercard. Ohio retail sales tax applies.

ALL ABOUT YOU! MAY AMA MEETING

2007-04-27T16:48:00.000-04:00

Making it all about YOU!

Erik Collins, Manager – Economic Development, Montgomery County
May 9, 2007

Montgomery County Economic Development is recognized as a business-friendly, collaborative and responsive division of Montgomery County. It values nurturing partnerships among the business community and Montgomery County jurisdictions, as well as organizations in the Greater Dayton region, in an effort to build and maintain a strong, viable economy for our residents. We strive to develop quality economic development programs that will assist local companies in being competitive in the global environment.

Discover what YOU can do to build lasting partnerships within the Miami Valley and across the country to ensure profitability and continued return on investment.

Join us May 9th at the Schuster Center to learn more about economic development, marketing, and how YOU fit into the equation!

Date: May 9, 2007
Time: Networking and Registration at 11:30. Lunch and program begins at 12:00pm.
Location: Schuster Center View Map*
Parking: (Corner of Second and Main St., FREE parking at the corner of Second and Ludlow)
Cost: Members $22, Non-members and Guests $36, Students $10

Note: Walk-ins will be charged an additional $5. No shows will be billed.
Registration: Click here* to register! Registration deadline is Noon, Monday, April 9th, 2007

*If link does not work, please copy the following URL addresses into your Web browser:

Registration: http://guest.cvent.com/i.aspx?4W,M3,2dd35775-7a8e-416c-9c09-226f6f6b8c73

Map: http://daytonama.marketingpower.com/content20156.php

AMA April Meeting - John Moore shares his Tribal Knowledge

2007-03-23T17:57:00.000-04:00

Building an Endearing and Enduring Brand

John Moore, Author of Starbucks Tribal Knowledge
April 11, 2007

For the past decade, John Moore has made his mark in the marketing world by creating, championing, and implementing marketing ideas and branding ideals for Whole Foods Market and Starbucks Coffee.

As the Director of National Marketing for Whole Foods Market, John focused his team on engaging in activities which were less about using traditional advertising and more about using the influential power of customers as the advertising vehicle. At Starbucks, John led countless highly successful in-store and out-of-store marketing promotions as a Retail Marketing Manager.

Today, through speaking engagements and through his Brand Autopsy Marketing Practice , John shares business and marketing advice with companies aspiring to become the next Whole Foods or Starbucks.

In his most popular presentation, Starbucks Tribal Knowledge, John shares the many lessons he learned from Starbucks on how to build an endearing and enduring brand.

Date: April 11, 2007
Time: Networking and Registration at 11:30. Lunch and program begins at 12:00pm.
Location: Schuster Center View Map*
Parking: (Corner of Second and Main St., FREE parking at the corner of Second and Ludlow)
Cost: Members $22, Non-members and Guests $36, Students $10

Note: Walk-ins will be charged an additional $5. No shows will be billed.
Registration: Click here* to register! Registration deadline is Noon, Monday, April 9th, 2007

*If link does not work, please copy the following URL addresses into your Web browser:

Registration: http://guest.cvent.com/i.aspx?4W,M3,674a8fbd-4609-44d5-9aba-3e0913d05082

Map: http://daytonama.marketingpower.com/content20156.php

Dayton AMA, March Event, Marketing & Project Management

2007-02-21T12:57:00.000-05:00

Marketing and Project Management
Brian Montgomery, Director, Products and Services, WorkflowOne

March 14, 2007

Date: March 14, 2007
Time: Registration and Networking begins at 11:30 am. Lunch and presentation will begin at 12:00pm
Location: Schuster Center (View Map)* (Corner of Second and Main St., FREE parking at the corner of Second and Ludlow)
Cost: Members $22, Non-members $36, Students $16
Registration: Click here* to register. Registration deadline is Noon, Monday, March 12, 2007

Note: Walk-ins will be charged an additional $5, no shows will be billed.

What do creative “ponytail types” in marketing have to do with the “Gantt chart geeks” in project management? Plenty! Come hear how a little dose of discipline can help your marketing programs and campaigns be more effective (and maybe even more enjoyable!).

Brian is the Director of Products & Services at WorkflowOne, responsible for digital print, fulfillment and technology solutions. With over 24 years of experience in marketing, strategic planning, product development and product management, he has created products, strategies and marketing plans that delivered real growth in both revenues and profits. In addition to his current role, he has directed product marketing and strategy at the world’s largest provider of software for nonprofit organizations. Prior, Brian was a brand manager at IBM, where he also oversaw implementation of the company’s product portfolio management and led the development of his

division’s overall strategy. He has also held various product development and product management roles at LexisNexis, the industry leader in electronic research and publishing. Brian has an MBA from Capital University and an undergraduate degree from The Ohio State University. (He may also have been a Certified Project Manager,

but don’t tell anyone!)

For questions about registration or the event, please contact the Dayton AMA at hospitality-dayton@marketingpower.com.

AMA February Event

2007-01-25T15:20:00.000-05:00

Marketing from L.A. to L.A.
Dinner Meeting
Laston Charriez, Director, Procter and Gamble North American Marketing
February 7, 2007

Laston Charriez, Director for Procter & Gamble’s Marketing Organization in North America, is responsible for developing and executing marketing training, recruiting and career pathing in the United States, Canada and Puerto Rico. Laston’s group oversees the development of new marketing knowledge and execution of marketing training for all of the almost 1,300 marketers in North America.

For the last 5 years Laston has overseen the management of P&G’s business in the U.S. Hispanic and African American markets from Procter & Gamble’s Puerto Rico office. Laston started the pilot program that led to the creation of the Multi-Cultural Division and he led the Paper Brands for this Division for 3 years (Pampers, Always, Charmin and Bounty).

You are invited to come hear Laston speak about his expertise with Latin American demographics and the stories behind some successful and not-so-successful P&G launches in Latin America. He brings it home to Los Angeles with a discussion on the US Hispanic Market and how P&G has successfully grown

Date: February 7, 2007
Time: Networking and Dinner 5:45 pm. Speaker starts at 7 pm.
Location: Sinclair College, The Ponitz Center Great Hall (Building 12) (View Map) (View Directions)
Parking: Available in Lot A on West Fifth Street, follow the walkway on the second level to Building 12
Cost: Members $22, Non-members and Guests $36, Students $10
Registration: Click here* to register! Registration deadline is Noon, Friday, February 2, 2007

*If link does not work, please copy the following URL addresses into your Web browser:

http://guest.cvent.com/i.aspx?4W,M3,40c3dd5c-89e3-4169-bc90-714ff51e6369

Appearance on ABC 22/Fox 45 on January 22nd

2007-01-19T12:57:00.000-05:00

This is something that I should have included within my most recent e-news email blast, however, I had so much on my mind from attending Imaging USA in Texas that I completely forgot.

This coming Monday - January 22nd - I will be appearing on the local morning television news program of ABC 22 and Fox 45, Dayton. I’m scheduled to appear at around 7:40 AM. I will be presenting a print of my award-winning wildlife photograph that was recently published in National Wildlife and Nature’s Best magazines as well as being part of the current Nature’s Best show at the Smithsonian Natural History Museum in Washington, D.C.

I will also be showing some other large display prints from my work in nature, landscape and wildlife photography and sharing a few tips on nature photography in general. Hopefully I will also be able get a plug in for my commercial and studio photography services. In a market like Dayton, being labeled as just a nature photographer has created far more challenges than opportunities. I just need to think of a way to communicate the fact that Picture Ohio is indeed a full-service photography studio.

Dayton AMA January Meeting - Connecting to Customers

2006-12-29T15:16:00.000-05:00

The next meeting of the Dayton Chapter of the American Marketing Association will be held on Wednesday, January 10, 2007 at the Schuster Center in downtown Dayton. The event will feature a presentation on Connecting to Customer given by Sean Geehan, President of Geehan Advisory Boards. The event will start at 11:30 and last until 1:00. Learn how to:

create, build, and leverage the value of executive level customer relationships,
gain critical customer insight
drive quantifiable business results

This should be a great event, so register now by visiting http://www.daytonama.marketingpower.com

See you there!

Dayton AMA December Meeting

2006-12-05T13:38:00.000-05:00

Celebrate the Season with the Dayton AMA

Date: December 13^th, 2006
Time: 5:30 – 7:30pm

Location: Figlio • 424 East Stroop Road • Dayton, OH 45429
Cost: $8 – walk-ins will be charged an additional $5

Registration: Click here* to register. Registration deadline is Noon, Wednesday, December 13^th, 2006

Join us Wednesday, December 13th for our Holiday Networking event. Come meet and mingle with Dayton’s top marketing professionals while enjoying delicious Hors d’Oeuvres catered by Figlio and contributing to a great cause

We will be sponsoring the Blue Star Mother’s Organization so please consider bringing a donation for our brave men and women who are currently serving over seas and away from their families during the holidays. Some items to bring are: dried fruit, CD’s, DVD’s, magazines, holiday goodies (nonperishable), Slim Jims, peanuts, small packages of cookies, monetary donations for shipping costs, and other small items they can put in their pockets during missions. These items will be given to soldiers that don’t receive mail from family and friends and will help to brighten their holidays with the thought that someone back home cares for their well-being.

For questions about registration or the event, please contact the Dayton AMA at hospitality-dayton@marketingpower.com.

* If link does not work, please copy the following URL addresses into your Web browser:

Registration: http://guest.cvent.com/i.aspx?4W,M3,d43a5ecd-b8d7-4720-9dbf-5979f863ef4e

Aerial Photography from an Unique Angle

2006-11-29T09:04:00.000-05:00

One of the many benefits of being a small business owner is the opportunity to network with other professionals. Commercial photography is no exception.

Leisa and Wendel Atkins of Perfect Perspectives Aerial Photography provide a unique method for capturing aerial images of property and building projects. They utilize radio controlled helicopters with high-resolution digital cameras, enabling them to photograph properties from lower altitudes and in most cases more attractive angles as compared to aerial photography conducted from conventional aircraft.

And their equipment is a bit more expensive and involved than what you’ll find at the local hobby shop, as is their training and certification.

Leisa stopped by my studio a few weeks ago to show me samples of their work. I was very impressed. When I saw her print of the low-altitude print of Dayton’s 5th Street, I knew right away that they had a unique product and service. Check them out.

Photo Wins in National Competition and to be in Exhibit at the Smithsonian

2006-11-16T15:34:00.000-05:00

Big news regarding this image . . .

More at calmphotos.com

Nature's Best: Experience Nature Through the Art of Photography at the Smithsonian National Museum of Natural History

AMA Eye Opener Event Tuesday Nov 14th

2006-11-09T09:08:00.000-05:00

On Tuesday, November 14th, from 7:30 to 8:00am, you can join members of the Dayton AMA for a roundtable discussion of Public Relations at Winan's Fine Chocolates and Coffee, located at 6735 Miller Lane. The discussion is open to all, and there is no charge to attend. This is a great opportunity to make new connections, gain new understanding, and enjoy some great Java. Join the fun.

Find out about this and other events by visiting the community calendar section of my Squidoo Lens, Dayton Marketing Community. Check it out!

java talks - AMA Dayton Chapter - daytonama.marketingpower.com

Marketing In Dayton: Dayton AMA November Meeting

2006-11-06T10:06:00.000-05:00

November Chapter Meeting
Date: November 8, 2006

Marketing in the Dayton Area

Join us Wednesday, November 8th to hear Matt Owen, from the Dayton Area Chamber of Commerce, talk about how the Chamber is dedicated to continuously improving the business environment of the region. Named “Nation’s Best Chamber” in 1998 and first runner-up in 2001 by the National Association of Membership Development, the Dayton Area Chamber of Commerce represents more than 3,000 organizations in the multi-county Dayton region. The organization’s vision has not wavered since its founding in 1907 by National Cash Register Founder & President John H. Patterson. From those beginning days to now, the Chamber realizes its vital role as the lead business advocate in our region. Among thousands of initiatives and projects in our almost 100 year history, the Chamber was instrumental in: the adoption of one of the first commission-city manager forms of government in the City of Dayton; the establishment of Wright-Patterson Air Force Base; the development of Dayton International Airport; and workforce development initiatives such as the nationally recognized Job Center and the electronic job bank, Nationjob.

Matt Owen, Manager, Marketing and Communications,
Dayton Area Chamber of Commerce November 8, 2006
Date: November 8, 2006
Time: Registration and Networking begins at 11:30 am. Lunch and presentation will begin at 12:00pm Location: Schuster Center (View Map)* (Corner of Second and Main St., FREE parking at the corner of Second and Ludlow)
Cost: Members $22, Non-members $36, Students $16 Registration: Click here* to register.
Registration deadline is Noon, Monday, November 6, 2006

calendar of events - AMA Dayton Chapter - daytonama.marketingpower.com

Halloween Fun: What do you see ?

2006-10-30T17:19:00.000-05:00

Tell me what you see in this photograph -

What or who could it be ?

More Halloween photo fun here.

Dayton Marketing Community

2006-10-04T13:57:00.000-04:00

While I have a special affection for the Dayton AMA, there are several great marketing organizations in the Dayton area. With so much going on, it is easy to miss out on great events. With that in mind, I recently built a site called Dayton Marketing Community. In addition to informing visitors about upcoming Dayton AMA events, the site will feature job postings, local business news, coming events, and links to other marketing resources. The hope is that by placing all of these resources in one place, the Dayton Marketing Community, including the Dayton AMA, will grow stronger. Check out the site, and offer me you feedback.
Dayton Marketing Community

Dayton AMA October Meeting - Marketing for the Arts

2006-10-03T09:07:00.000-04:00

Did you realize that Victoria Theatre Association not only presents over 300 performances a year for over 350,000 patrons, they also manage the Benjamin & Marian Schuster Performing Arts Center, the Metropolitan Arts Center with the Loft Theatre, and the Victoria Theatre for the benefit of the entire arts community. An integral part of downtown Dayton and one of the city's premier arts organizations, Victoria Theatre Association has a new vision and a new strategy for the future that includes promoting a downtown arts district. Here to share that vision will be VTA president & CEO Dione Kennedy, with support from vice president of marketing & communications Sue Stevens. We look forward to seeing you Oct. 11th as we explore the exciting world of arts marketing!"

Marketing for the Arts
Wednesday, October 11th 2006
Benjamin & Marian Schuster Performing Arts Center, map
Networking begins at 11:30 am with lunch and speakers to follow from 12:00 - 1:00
Cost: Members $22.00, Non-Members $36.00, Students - $16.00
Click here to register for the event
Registration deadline is Noon, Monday, October 9, 2006

Making the Cover, again . . .

2006-09-21T09:23:00.000-04:00

For a third time, one of my nature photographs has been chosen for publication on the cover of Ohio State Parks Magazine.

The recently issued Fall/Winter 2006 edition features one of the photographs I captured last October during one of many visits to Hocking Hills State Park in southeastern Ohio. This image is of a Red Maple near Cedar Falls, in all of its’ autumn glory.

Previously my photographs have been featured on the covers of both the Spring/Summer 2006 and Spring/Summer 2004 issues of Ohio State Parks.

Also, for your viewing and listening pleasure I've added a new "Pictures You Can Hear." This AV presentation is titled "The Best of Summer 2006" and can be viewed using the Windows Media Player or RealPlayer. It's a 25 meg. file, so it takes about a minute to download on DSL, but it is well worth it.

Satisfy Your Need for Speed - AMA Speed Roundtable Discussions

2006-09-01T15:43:00.000-04:00

I want to pass along the following message about the upcoming AMA Speed Roundtable Discussions at Brixx Ice House on September 13th. This is your chance to meet some of the best and brightest marketing professionals in Dayton, and share your thoughts on how to revitalize the Gem City. Join the fun.

Fall is just around the corner, classes are now back in session, and it's time to start thinking about the American Marketing Association once again. I would like to introudce myself to you. I am Daniel Ricica, Associate Professor of Marketing at Sinclair Community College. I am the Collegiate Chair for the Dayton Chapter of AMA. I am extending an invitation to each one of you to attend the September meeting of the Dayton Chapter. Attached you will find a card that gives you the day and time of the September meeting. I encourage each and every one of you to mark your calendars and attend September's meeting.

Pedalling Along

2006-07-11T09:21:00.000-04:00

August 19th is just around the corner, and I've been busy training for the 100-mile JDRF Ride to Cure Diabetes. Just a reminder that I need your help and support. My fundraising goal is $3500.00. I'm currently at the $2200.00 mark. Help me make it the rest of the way. PDF donation forms and a link to donate online are available at www.jimcrotty.com/jim_crotty_jdrf_ride_to_cure.

Since becoming involved with the JDRF Ride to Cure I've had the opportunity to get to know some great people. The Juvenile Diabetes Research Foundation is a wonderful organization to support. In 2005 more than $98 million was awarded to diabetes research. The Ride is one of JDRF's top fundraisers.

p.s. - Anyone who donates $50 or more can receive a free 11"x17" inkjet print of one of my nature, landscape, cityscape or wildlife images. Posted below is a sample. Just imagine this beautiful panoramic print of Ohio's Cedar Falls hanging in your lobby, office or home and the rewarding feeling that you helped in the fight against juvenile diabetes.

Marktd.com Great marketing info

2006-06-27T07:46:00.000-04:00

Looking for news from the world of marketing? How about tips on how to run a successful PR campaign? Maybe you want to learn more about guerrilla Marketing? Try marktd.com. This site is similar to digg.com but focused primarily on marketing. The content is created by the users, and then ranked by the readers. Definitely worth a look.
marktd: latest marketing news

Happy Nature Photography Day !

2006-06-15T09:11:00.000-04:00

Today, June 15th, is Nature Photography Day. NANPA - the North American Nature Photography Association - has ten suggestions for celebrating. Or you can just take time to look at www.ohiophoto.org and see how I've been celebrating nature photoraphy (and other types of photography) all year long.

Networking Nights - May 18th

2006-05-15T16:56:00.000-04:00

Looking to network with some of the best and brightest marketing professionals in the Dayton area? Join the members of the Dayton AMA at the Dublin Pub, in Dayton's Oregon District for our latest Networking Nights event this Thursday, May 18th from 6:00 to 8:00 p.m. There is no charge to attend and the event is open to non-members. We hope to see you there!
networking nights - AMA Dayton Chapter - daytonama.marketingpower.com

May Meeting of Dayton AMA

2006-05-02T09:38:00.000-04:00

Business Etiquette to Improve Your Networking Skills
Sandy Hyde, Founder and President of the Etiquette School of Ohio
May 10, 2006

Sandy will share her extensive knowledge on the do's and dont's of etiquette in a business environment.

Some topics she will cover:
- Proper introductions
- Balancing a plate and glass at a cocktail reception
- Working the room
- Business Dining Etiquette
- Phone/Cell Phone Etiquette

Date: May 10, 2006
Time: Registration and Networking begins at 11:30 am. Lunch will be served at noon.
Location: Mandalay Banquet Center (View Map)
Cost: Members $22, Non-members and Guests $36, Students $16
Registration: Click here to register. Registration deadline is Noon, Monday, May 8, 2006

Picture of the Week

2006-04-13T14:36:00.000-04:00

Easter Greetings

Picture of the Week

2006-04-07T14:14:00.000-04:00

My Sister's Cat - Rudy

Picture of the Week

2006-03-31T16:34:00.000-05:00

Spring Break last week - Cozumel

Comments, remarks ???

Is anyone out there?

Bueller ? Bueller? Bueller?

April 12 Dayton AMA Chapter Meeting

2006-03-31T14:30:00.000-05:00

e-Mail “Survivor”
How to Beat the other Players at the e-Mail Marketing Game
Sundeep Kapur, NCRecommerce
April 12, 2006

Based on shared real world experiences from top marketers worldwide, this session will provide 50 or more practical “insider tips” for improving the effectiveness of e-mail marketing campaigns, including content, segmentation, tracking, metrics, service, and branding. If you are looking for general theories, this is not for you. This is a “down and dirty” session with “tried and true” techniques that have already been proven effective for other successful multi-channel marketers.

This session will:
• Provide you with what questions you should be asking about your e-mail strategy.
• Make you aware of what your customers are thinking and competitors are doing about e-mail.
• Leave you with 50 practical ideas you can use immediately to improve your own e-mail marketing effectiveness.

Proposed slate of officers for the Dayton AMA Board 2006-2007 - PLEASE VOTE!!!

2006-03-30T08:57:00.000-05:00

Attention all Dayton AMA members:

Election time is finally here. It took a little extra time to finish recruiting this year, so our actual election will be a ONE DAY ONLY event - but we are very excited about our ballot and the upcoming year.

There are still a few open slots, so please contact Tracy Martin if you are interested in any Board positions. In the meantime, please review the ballot and submit your vote by email or printing and faxing back to Tracy Martin. Official results will be posted tomorrow.

If you are a current member...PLEASE VOTE TODAY!
Download your ballot HERE

Thank you!

Picture of the Week

2006-03-17T09:14:00.000-05:00

Monument to the Irish Brigade at Gettysburg.

I celebrated this past Monday night, at the Dublin Pub. The Glengarry Bhoys were there to play, and to say that this Celtic band was good would be a vast understatement.

Also, more Saint Patrick's Day musings and reflections have been posted over at calmphotos.com

Dayton AMA Networking Night

2006-03-15T09:02:00.000-05:00

Wednesday, March 22, 2006 from 6:00 - 8:00 p.m
The Fox and Hound in Centerville, Ohio (map)
They say that you can never have too many friends, so join the Dayton AMA as the chapter hosts another great "Networking Nights" event. This is a chance to meet your marketing peers from around the Miami Valley, and it is a great opportunity to make new connections that can help you both personally and professionally. The event is free and open to the public. Don't miss this opportunity to sharpen your skills, build your network, and enjoy the company of the best, brightest, and friendliest people in the Dayton marketing community. It will be great fun, and we hope to see you there.

Picture of the Week

2006-03-10T12:11:00.000-05:00

March

Video of Seth Godin speech at Google

2006-03-06T10:51:00.000-05:00

Thanks to Google Video and Seth Godin for sharing the speech he delivered at the Googleplex last week to the public via the net. The speech is wonderful, and is a great way to get an understanding of what Seth Godin is all about. I found out this was available thanks to a post on Seth's Blog, which I subscribe to via RSS. I have repeatedly recommended this to visitors of this site, and will continue to do so. Check out the video and let me know what you think. Then, check out Seth's blog, read some of his books, and subscribe to his RSS feed and others out there on the web. Finally, post a comment here on the Dayton AMA blog and express your opinions on the future of Marketing. Enjoy the video!
"All Marketers are Liars" - Seth Godin speaks at Google - Google Video

What in the world is FLANIMATION?

2006-03-03T09:07:00.000-05:00

Click on the link to discover the world of FLANIMATION...and join us at our next chapter meeting!

http://mpg.udayton.edu/clients/ama

Picture of the Week

2006-03-02T06:31:00.000-05:00

The Three Sisters
550+ years old
Sugarcreek MetroPark

Great Graphic Design Hacks for Free

2006-03-01T20:24:00.000-05:00

Hey all you graphic designers out there. Check out this site about killer tips for photoshop. Wonderful stuff. I am subscribed to the RSS feed.
Adobe Photoshop Killer Tips » Actions Shortcut

Seth's Blog: The problem with "global warming"

2006-03-01T20:22:00.000-05:00

Seth Godin has a really great post about the power of words, time, and imagery. The post happens to focus on global warming, but is really about marketing, messaging, and communication. It is a great post, from a great blog. Check it out.
Seth's Blog: The problem with "global warming"

Java Talk was excellent

2006-02-27T13:28:00.000-05:00

Thanks to everyone who attended last Friday's Java Talk on Blogging, business, and marketing. It was a great time. Thanks especially to David Esrati for leading the discussion and hosting the event. I stuck around for David's blogosopher seminar that followed and it was excellent. If you are in marketing, and are at all interested in the web, I highly recommend attending his seminar. It is four hours packed with great information, rousing discussion, free coffee, free doughnuts, and strategic advice that can transform your business. I guarantee that you will walk away with a different take on the web. The link to his site is below. Go there for more info.
Blogosopher » Blog Archive » Blogosopher Seminar- Sat, 11 Mar 06

Picture of the Week (with a special request)

2006-02-27T09:02:00.000-05:00

On August 19, 2006, I will be one of the 225 cyclists participating the 100-mile Big Sky Ride to Cure Juvenile Diabetes, taking place near Whitefish, Montana. That's the reason for this week's image - mountain wildflowers in Glacier National Park, Montana, August 2000.

The ride will probably kick my %#$, but rest assured, I will finish.

There will be four other riders representing the Dayton, Ohio Chapter of the Juvenile Diabetes Research Foundation. I need your help and support. My goal is to raise at least $3,500.00. Please be my personal or business sponsor. You can donate online. Simply enter "James Crotty" in the "search for a rider" box on the JDRF Donation Page.

Free Print with Donation !

Those who make a donation of $50.00 or more will receive a free 11"x17" inkjet print, custom printed in my studio using Epson archival ink and fine art paper, signed and dated by the photographer (that would be me).

You can choose any one of my original nature and landscape images (like the one pictured with this post) displayed at http://www.pictureohio.com/gallery.htm or at calmphotos.com.

And I will even throw-in shipping and delivery!

Please email me at jim@calmphotos.com, or call 937-432-6711 if you have any questions. If you've made a donation and would like to order your free print, please call or email me with the image file# or title so that I can get your print right out to you.

(and uh, yes, I really DO need your help and support).

Limited Time Offer! Act Now!

2006-02-22T13:42:00.000-05:00

My name is David E. Bowman, and I would like to announce a limited time offer that could change your organization forever. Imagine, if you will, an investment that will immediately create revenue, improve morale, produce innovative ideas, and generate incredible returns. "It must be too good to be true," you say? Not so. This is a proven asset with a documented history of success- the only one of its kind and it is rarely available on the market. This unbelievable marketing resource could yours, if you act now. What is this too good to be true resource? Me, David E. Bowman! As of today I am officially in the job market, but rest assured I will not be here very long. The time to act is now. If you are a business owner, manager, or someone who would like to see their organization reach new heights, than I suggest contacting me now, before it is too late. I am looking for my next employer, and it may be you. Not convinced? I don't blame you. A little skepticism is healthy. Don't take my word for it, click here and ask these respected professionals about me. They will all tell you the same thing. I am creative, positive, energetic, and innovative. If you seek a passionate leader, with the creative ability and professional skill to grow you business, contact me. I am looking for you.
David Bowman

Congratulations to Mike Kurtz and Media Production Group

2006-02-17T16:22:00.000-05:00

The Dayton Chapter of the American Marketing Association is proud to congratulate Mike Kurtz of the University of Dayton's Media Production Group for "sweeping the awards night" at last night's Dayton Ad Club Annual Hermes Awards. Mike and his group not only won for "BEST IN SHOW", but were also recognized in the category of self-promotion for the advertising industry. In fact, they received two of the highly acclaimed and legendary "heads" by achieving a "tie" with themselves!

Best in Show and TWO Hermes Gold ADDY awards! Way to go!
http://www.daytonadclub.org/hermes2006winners.php

Oh...by the way...Mike will be presenting to the Dayton AMA Chapter on March 8th - come meeet the local celebrity in person!
For more details, or to register:
http://daytonama.marketingpower.com/

We are so proud to honor and recognize Mike and the entire Media Production Group! I can speak from first-hand experience that Mike is the best! He and his team are a perfect mix of creativity, innovation and collaboration!

Congrats Mike!!!!!

Java Talk: Free, Feb 24th, @ Nehemiah University 7:00 am

2006-02-17T11:02:00.000-05:00

Only one week until the Java Talk. The event is going to be great, and I am really excited about it. David Esrati from The Next Wave will be joining me to lead a discussion about Blogging, Business, and Marketing. It is free, open to the public, and we are even making the coffee. Bottom line, we want you to come! The February 24th event starts at 7:00a.m. at Nehemiah University, and will be an "hour of power," chock full of internet goodness. If you are coming to the Java Talk, please let us know by sending an email to: daytonamablog@gmail.com There is no charge, but we need to know just how much free coffee to brew.

As an added bonus, David Esrati is offering AMA members a discounted price to his Blogosopher seminar, which begins at 8:30. The seminar will teach you the skills you need to master the emerging web. At under $80.00 for a half day of instruction, it is a can't miss event.
CLICK HERE to register for the Blogosopher Seminar.

JT_Feb06 - AMA Dayton Chapter - daytonama.marketingpower.com

Majority of Dayton AMA visitors use Firefox

2006-02-17T10:42:00.000-05:00

I love to talk about Firefox. It is a great web browser. I love the themes, the features, the extensions, and all the other cool things that come with Firefox. Apparently I am not alone. While checking the stats for the Dayton AMA blog this week I noticed that 57% of the visitors to the site use Firefox as the browser of choice. I found that to be amazing and wonderful. If you are not using Firefox, try it. It is free to download, and simple to install and use. Try the extensions. Change the theme. Install the sage RSS reader. Make it your own. You are encouraged to do so, and that is the beauty of Firefox. Change the way you surf.
Mozilla Corporation - Home of the Firefox web browser and Thunderbird email client

Picture of the Week

2006-02-17T09:27:00.000-05:00

My picture of the week - Denver last week by way of Dayton this week.

See, I told you it would all balance out.

The annual conference of the North American Nature Photography Association was an incredible learning experience for me. The hot topics for this group of pro photographers included stock submissions and stock agencies, color management in digital printing and effective web site management and properly preparing images for optimal viewing on the internet.

I have a long list of improvements to make, but I'm on my way.

The reason I like this image (Denver at night from the steps of the state capital building) is because it is a good example on how to use a distortion correction lens, or, "tilt shift lens." Notice the lines on the buildings in the background. Getting the hang of a tilt-shift lens is a trial and error expirement. Fortunately I made use of the Canon reps. that were at the trade show portion of the conference.

Have fun, talk marketing, & eat free at UD: February 23rd

2006-02-16T16:40:00.000-05:00

A few weeks ago I was invited by Irene Dickey to attend a luncheon at UD. The topic of discussion was "Ethics in Marketing." I must confess that it was great. In total there were about 75 undergraduate student in attendance along with a handful of business professionals. I was seated with about 10 undergrads, and given a case to discuss. It was so refreshing to hear their enthusiasm about marketing, and I really enjoyed being the "business authority." Let me tell you, those kids are sharp. The whole experience was great, and I even got a free lunch out of the deal. Well, being the sharing guy that I am, I thought I would pass information about the next session on to all the readers of the AMA blog. Anyone in the professional community can attend, just let them know you are coming. They will have a sandwich, or something, waiting for you. I highly recommend coming if you can. It will remind you why you love marketing. Here are the details:

We will convene our sixth session of the semester this Thursday, February 23rd at Noon in the Miriam Hall atrium on the campus of the University of Dayton. Please plan to join us if you are able. Your insights are invaluable in the effort to instill in our future business leaders the wisdom to know right from wrong and courage to choose the right path.
Please RSVP to Jay.Woessner@notes.udayton.edu if you are able to attend.

More Dayton Marketing Jobs on Dayton AMA Squidoo Lens

2006-02-16T09:31:00.000-05:00

The Dayton AMA is the source for Marketing professionals. We are much more than just meetings and awards, we are part of a community. Our members care. We care about each other. We care about other marketing professionals. Most importantly we care about our community. If you are looking for a job in marketing, please check out the Dayton AMA Lens on Squidoo. The site is open to anyone, not just members, and now features 2 job posting sections. Yesterday, there was only one section. The first is powered by indeed.com and the second, just added today, by simplyhired.com. What are these sites? (indeed and simplyhired) These sites are specialized search engines that catalog job postings from the traditional sites like monster and careerbuilder, as well as from the paper, trade journals, Craigslist, and even company websites. They don't find everything out there, but they find a whole lot. Either site is an excellent place to begin your search, should you be in the job market, and both offer RSS feeds that will deliver the latest job postings directly to you as they appear. We hope that our lens provides a nice place to preview what you may find. The Dayton AMA will be adding more helpful resources to our lens site soon so keep visiting. If you have suggestions on how to improve this blog, the Lens site, or other aspects of AMA, please let us know by leaving a comment below.
Squidoo : Lensmaster Workshop

Marketing Jobs on Dayton AMA Squidoo Lens

2006-02-15T15:14:00.000-05:00

Times have been tough for many here in the Dayton area. Mead just announced today that it is leaving Dayton for Virginia, putting roughly 500 people out of work. If you are a Marketing Professional looking for employment in the Dayton area, start with the Dayton AMA Squidoo Lens. The site has links to job postings that are updated several times daily. The links are provided by indeed.com, a wonderful search engine for job seekers. I know how frustrating it can be to look for just the right position, so I am happy to do my best to help make your search easier. Who knows, I may need you to return the favor someday. If you have suggestions for ways to improve this, please let me know.
Squidoo : Dayton AMA

The Dayton AMA, Now on Squidoo!

2006-02-15T09:13:00.000-05:00

The Dayton AMA is once again at the forefront of marketing innovation. How so you ask. Well, simply go to http://www.squidoo.com/daytonama. That is the url of the official Squidoo Lens of the Dayton Chapter of the American Marketing Association. The chapter was one of the firsts to enter the blogosphere, with the introduction of this blog, and now is the first, to my knowledge, to enter the "Squidoosphere." If you have no idea what Squidoo is all about, check it out. It is the brainchild of author Seth Godin, and is a place on the web where everyone is an expert on something. There is a mind blowing amount of information on a diverse range of topics. If you like it, build your own lens. Member Jim Crotty did just that. His Squidoo lens, is ranked in the top 250 out of tens of thousands of lenses, and is the top ranked site on the topic of digital photography. Squidoo is a great resource, and a great place to keep up with the Dayton AMA.
Squidoo : Dayton AMA

Can I persuade you to read "Influence" by Robert Cialdini?

2006-02-14T16:42:00.000-05:00

4 out of 5 dentists surveyed say...
Let me give you a trial offer...
everyone else is doing it...
Hey friend, how are you?
Time is running out...

I just finished reading Influence, the Psychology of Persuasion, by Robert Cialdini, and I highly recommend it. Robert Cialdini is a Doctor of Psychology, and in this book, originally published in 1984, he examines the ways in which human beings attempt to influence behavior. Specifically he looks at the techniques of reciprocation, consistency, social proof, liking, authority, and scarcity. The book was written to educate people on how to avoid being taken advantage of by these techniques, though he acknowledges that the material can be used for good or evil purposes. Through a series of fascinating examples, Cialdini discusses each of these concepts, and also provides you with strategies for defending yourself against them. The style of the book reminded me of the work of Malcolm Gladwell. There are several entertaining examples and stories backed with just enough academic theory to ensure credibility. It is a great read, chock full of valuable information. I struggled to put it down once I cracked the binding and began reading. If you are looking for a great book, look no further than Influence.
Influence: The Psychology of Persuasion: Books: Robert B. Cialdini

Picture of the Week

2006-02-10T21:27:00.000-05:00

Mardi Gras in Dayton by way of Denver.

How about that?

I'm posting from the annual conference of the North American Nature Photographers Association, in Denver.

I was hoping to post some of my recent images taken out here in Colorado, however, I forget to bring a card reader.

Now I know.

Anyway, this is a 2005 image from my website. It was taken last February along Sixth Street in the Oregon District.

I guess I will have to post one of my Denver pics next week, by way of Dayton.

Somehow it works out.

Early Expressions - AMA Sponsor Early Express Weblog

2006-02-10T12:49:00.000-05:00

Check out Early Expressions, the weblog of our gracious sponsor Early Express. The site is great. I am so happy to see Early Express embrace blogging as a way to generate business. Blogs are a wonderful way to educate people about your business, your services, and your corporate culture. Early Expressions does a nice job of all three. I look forward to reading more from Cindy, James, and co. Nice work! Where did they learn the skills to put this together? From the blogosopher seminar. The very same seminar that will be following our Java Talk on Feb 24th. The very same seminar that AMA members can get a 25% discount to attend. Put the web to work for you. Take the seminar and join the blogosphere.

Early Expressions

Free Business Books...Everyday!

2006-02-09T10:13:00.000-05:00

Every now and again I like to drop in a post about InBubbleWrap.com. This site is marketing genius. Everyday they give away books, for FREE. New day=New Book. Why is this so great? Well every day, I (the consumer) see a new book title, read a summary of the book, and enter the drawing in hopes of winning. I have added many of these books to my "wish list" and have bought several of them. They link directly to 800ceoread, and frequently offer deep discounts on the titles they feature. Not to mention that I have won free books on more than one occasion. I subscribe to the RSS feed so that I don't miss a chance to win. Check out IBW today!
InBubbleWrap

NYT Profile of Malcolm Gladwell

2006-02-08T09:24:00.000-05:00

Thanks to John Moore, of Brand Autopsy fame, for pointing to this wonderful profile of author Malcolm Gladwell by Rachel Donadio which appeared in the Feb 5th edition of the NY Times. If you have yet to read "Blink" or "The Tipping Point" get a copy from the library or the bookstore. They are both amazing books that will leave you better for having read them. Even if you have read both, check out the Times article. It is very well done.

Malcolm Gladwell - The New York Times - A Profile of the Author of 'Blink' and 'The Tipping Point' - New York Times

Where Do These Food Brand Names Come From?

2006-02-08T08:27:00.000-05:00

Attention all self proclaimed branding experts. Don the Idea Guy points to this great quiz from Reader's Digest about where some of your favorite brand names come from. I can tell you that I got more than 1/2 right, but I would not have posted my score on the fridge. Test your knowledge. Take the quiz and tell us how you did.
Where Do These Food Brand Names Come From?

Dayton AMA Java Talk February 24th

2006-02-07T17:00:00.000-05:00

The Dayton AMA will be hosting a Java Talk on Friday, February 24th, 2006 from 7:00 a.m. - 8:00 a.m. The meeting will be a roundtable discussion on the topic of "Blogging, Marketing, and Business." This meeting is FREE and open to anyone who would like to attend. The moderators of the discussion will be David Esrati, local blogging expert, as well yours truly, David Bowman, from the Dayton AMA blog. This should be an exciting hour of thought provoking discussion about the future of marketing via the web. The event will be held at the Nehemiah University building 750 S. Main Street, in Dayton Ohio. (just north of Miami Valley Hospital)
Following the Java Talk meeting, David Esrati will be hosting his acclaimed 1/2 day seminar, Blogosopher. It will run from 8:30 until Noon. His seminar will teach you the skills necessary to achieve greater business succees on the web. It covers tools for marketers, search engine optimization, RSS, Blogging, Web 2.0 and more. David is offering AMA Members a ONE TIME 25% off discount to the February 24th seminar. This is a can't miss event that will deliver maximum results for a minimum investment of time and money. Contact David at http://www.Blogosopher.com to register for the seminar. Blogosopher

Alien Technology Opens Dayton RFID Center

2006-02-07T09:14:00.000-05:00

Great news for the Dayton area. Alien technologies has opened a 23,000 square foot RFID solutions center just south of town. The facility will work with businesses to develop innovative uses for RFID technology. RFID technology has the potential to completely change supply chain management, and the RFID center will be at the cutting edge of the industry. Marketers take note, this place will be revolutioninzing your "Place P" in the marketing mix. The center has the potential for global influence, and is one of many new businesses locating in the Miami Valley.
Alien Technology

Super Bowl XL Commercials on Google Video

2006-02-06T09:44:00.000-05:00

To marketers the superbowl is not about football, it is about advertising. Just in case you were busy loading up on hot wings and nachos, while that great Bud Light Save Yourself spot was airing, Google video has dedicated a page to last night's commercials. What spot did you enjoy the most? Will it motivate you to use that product or service?
Super Bowl XL Commercials on Google Video

Creating Passionate Users: Death by risk-aversion

2006-02-03T09:48:00.000-05:00

Read This great post from Passionate about the dangers of Risk Aversion. It deals with some of the problems currently facing Microsoft, but could be any company for that matter. Self preservation so often stops us from acting on what we truly believe. It is this fear that ultimately can lead to "death by risk aversion." Life is short, and risk can be a good thing.
Creating Passionate Users: Dea th by risk-aversion

Picture of the Week

2006-02-02T12:58:00.000-05:00

The sky this morning.

February 2, 2006 7:39 AM

I was just coming out of Champion's Gym, near the corner of Far Hills and David Road in Kettering.

February Meeting Cancelled, March Meeting Set

2006-01-31T15:13:00.000-05:00

Please note that the February 8th, Regional Marketing Student Conference has been cancelled. The Dayton AMA would like to apologize for any inconvenience or frustration caused by this cancellation.

On a positive note:
Please join us at the Schuster Center on March 8th from 11:30 - 1:00 as Mike Kurtz of Media Production Group at the University of Dayton will speak about "Trends in Video Production and Rich Media for Marketing Communications.".

I will also be leading a Java Talk roundtable discussion in late February about the internet, blogs and marketing. More details to come soon!

-David

Seth's Blog: Flipping the Funnel--new ebook

2006-01-30T09:24:00.000-05:00

A little over a week ago, I linked to a post by Seth Godin about the idea of the funnel. He has now released a free e-book, Flipping the Funnel, that elaborates on the points he made in the original post. It is excellent look at the power of the customer, the potential of the internet, and future of business. Did I mention that it is FREE. Download it today. Read it tonight. Comment on it here.
Seth's Blog: Flipping the Funnel--new ebook

Firefox Rocks!

2006-01-24T11:18:00.000-05:00

Why am I such a big proponent of Firefox as a browser? Well there are countless reasons including security, built in RSS, customizability, and sheer enjoyment of the web. One great example is the integrated search bar. In the toolbar you can set firefox to search google, yahoo, amazon, the food network, wikipedia, and more. Firefox makes the web better. Download it today.

Picture of the Week

2006-01-20T11:31:00.000-05:00

Wednesday morning, January 18, 2006

Grant Park - Centerville, Ohio

Digital capture converted to black and white, by Jim Crotty

Seth's Blog: Understanding the funnel

2006-01-19T12:47:00.000-05:00

Do you read Seth Godin's blog? Do you subscribe to the RSS feed? Do you Squidoo? If you are in Marketing the answer to all 3 questions should be YES. So much great information, so little time.
Seth's Blog: Understanding the funnel

Marketing Communications

2006-01-17T09:13:00.000-05:00

I am working on a new resource for marketing professionals. It is through Squidoo, and is a lens devoted to Marketing Communications. Dave's Marcom Lens can be found at www.squidoo.com/MARCOM/ Please check it out, and offer your feedback. Further, create a lens for yourself. It is easy, fun, and a great learning experience.
Squidoo : Lenses : Marketing Communications

A BLOGGER IS JUST A WRITER WITH A COOLER NAME

2006-01-17T08:29:00.000-05:00

I came across this article in AdAge, and I think it is a must read. Simon Dumenco has a brilliant take on the web, with relation to blogs. According to Dumenco "the lines between blog and non-blog content are rapidly dissolving." I could not agree more with the assessment he offers up. Blogs make it easy to communicate. The word blog carries a strange connotation with it; painting a picture for many of a personal diary or journal. Sure they can be those things, but that is a very limited view. Blogs are really just web sites that are updated with new content regularly, which by the way makes them often perform better in search engines than normal static pages. They can be just as much about business as they can about tech toys, or personal journals. It is a means of delivery. The businesses that embrace the idea that blogs can build awareness, increase traffic, and create meaningful conversations are going to benefit. Those that continue to look at blogs as some scary corner of the web will do so at their peril.
As a funny note: The dictionary built into Blogger, does not recognize the word blog.
A BLOGGER IS JUST A WRITER WITH A COOLER NAME

Reynolds & Reynolds Launches New CRM Solution

2006-01-16T09:30:00.000-05:00

I love to highlight positive events when I see them happen here in Dayton. Reynolds & Reynolds announced the release of a new CRM solution today. The details of the new solution are available on their site. The new system is designed to help automotive dealerships better serve their prospects and customers. I hope that this will create continued growth for ReyRey- an important part of the Dayton economy.
News Release

Picture of the Week

2006-01-13T14:16:00.000-05:00

Winter Moon

Thanks Roger and Catherine Peters from Signs Now

2006-01-11T16:42:00.000-05:00

On behalf of the Dayton Chapter of the American Marketing Association, I would like to thank Roger and Catherine Peters from Signs Now for their outstanding presentation at today's meeting. Among other things, the presentation dealt with vehicle wrapping (think Best Buy Geek Squad Cars) and trade show & event marketing. Roger offered concise, common sense advise as well as some amazing statistics regarding the reach of vehicle wrapping. Additionally, he provided some great advice for making trade show booths less expensive to put together, more impactful on your audience, and more dynamic over time. He also fielded a slew of questions from the group, and provided responses that were helpful and informative. Thanks so much Roger and Catherine for everything.
Note: Our next chapter meeting will be at Sinclair Community College on February 8th. It will feature Jeff Milgrom, President and CEO of Event Marketing Strategies. More information will be coming soon.
www.signsnowdayton.com - Signs Now - Beavercreek, Oh

Check out Squidoo!

2006-01-10T10:03:00.000-05:00

Are you looking for information about something? Try Squidoo, where everyone's an expert on something. One fantastic example of what you can find on Squidoo is the Customer Service Reader page. This lens has a vast array of information about how you can better serve your customers. You can even build your own lenses. I build one called "The Know." It has a ton of Dayton related content like DDN headlines, links to Dayton AMA, excerpts from the Dayton AMA blog and voice, and even today's weather forecast updated regularly. Admittedly, it could use some fine tuning, but it was fun and easy to build. Check it out, and then build your own lens. Let me know once you do so I can put you in "The Know."
Squidoo Homepage

Creating a community!

2006-01-06T15:27:00.000-05:00

destinationCRM.com discusses the corporate blog, and its emergence as a tool for creating meaningful conversations with prospects and customers. This is a very good article that discusses the past, present, and future of the web as a marketing tool. According to Chris Kenton, senior vice president of the CMO Council and blog writer, "The whole game is changing." "Now smart organizations are trying to cultivate a community, inviting members into a dialogue without being intrusive." This blog, like others, is designed to do precisely that. We want more people to be a part of this great organization. We are building a community of brilliant minds. We are evangelizing the value and purpose of marketing, and creating a dialogue. Join the conversation. Post a comment, come to a meeting, or better yet Join the AMA today. Make a difference. Feel "the power of marketing."
destinationCRM.com: A New Marketing Medium

KnowThis: For Marketing, Market Research, Internet Marketing, Advertising and more

2006-01-05T15:16:00.000-05:00

Every now and then we all need a little refresher course. If you are looking for a great source of fundamental marketing information try Knowthis.com. It has an extensive catalog of information about marketing, interesting articles, case studies, and links to other great sites. Check it out today, and bookmark it for your future reference needs.
P.S.remember that marketingpower.com, the official site of the AMA, also has some great material.
KnowThis: For Marketing, Market Research, Internet Marketing, Advertising and more

Dayton on the Coffee Table

2006-01-05T11:09:00.000-05:00

Yesterday I received my complimentary copy of Dayton: On the Wings of Progress, a newly released coffee-table style book on the history of Dayton along with profiles of the community and local businesses. The book was written by Lester Reingold and published by the Cherbo Publishing Group, Inc. out of Encino, California. The day before I ordered a copy from Amazon. That's typical of my luck and timing, but that's okay, I don't mind having two copies. It's a good book, with an attractive layout, well-written copy and thorough research. The book also includes some great images, both old and new.

What's really great about this book (now listen for the sound of my horn tooting) is that the main editorial section includes three of my photographs, all full-page, of Riverscape, the Schuster Center and the Dayton Air Show. The business profiles section also includes some of the images that I took last year for a local business.

If you are a resident and/or business owner of Dayton, I highly recommend purchasing this book - for your coffee table as well as lobbies and customer waiting areas.

NPR : Advertising Strategies Challenged in High-Tech Age

2006-01-05T09:56:00.000-05:00

All Things Considered on NPR had a great piece by Robert Smith on the current state of advertising. The piece discusses the demise of Mass Media and traditional 30 second ads and the rise of product placement, and permission marketing, and other emerging trends. The piece does not propose that advertising is dead, just that it is radically changing. Are you moving toward the future, or clinging to the past? What do you think about the future of advertising?
NPR : Advertising Strategies Challenged in High-Tech Age

January AMA Dayton Meeting Information

2006-01-04T09:17:00.000-05:00

Thanks Megan for putting this post together!

I just wanted to let all of you know that our next chapter meeting is on Wednesday, January 11th, registration and networking from 11:30-12:00 and the lunch and program begin at 12:00.

Location of Event: Schuster Center

Speaker: Roger and Cathy Peters from Signs Now in Beavercreek, Ohio

Topic: "Special Event Marketing, Trade Show Trends and Emerging Ways of Leveraging Your Marketing Messages"

Description: Who hasn't seen one of those cute little Geek Squad cars buzzing around town these days? Vehicle wrapping is one of the hottest trends in emerging marketing formats. Also, in the world of marketing, we all attend trade shows - come find out about the latest innovations and how to 'stand out from the crowd'!

You can register online at http://daytonama.marketingpower.com/content31922C4953.php

Be sure to tell your friends, neighbors, and colleagues about this event.

Looking forward to seeing you all there!

CM_Jan06 - AMA Dayton Chapter - daytonama.marketingpower.com

Blogosopher » Blog Archive » Feb. 4 2006 Saturday Seminar announced

2006-01-04T07:51:00.000-05:00

Are you finally ready to join the blogosphere? If so, David Esrati has put together blogosopher, a great seminar offering thorough instruction on how to build a website that will attract more traffic to your business. The seminar is unblelievably affordable, and has had a lot of positive feedback. For more information on the upcoming February 4th seminar, check out http://blogosopher.com
Blogosopher » Blog Archive » Feb. 4 2006 Saturday Seminar announced

Guy Kawasaki holding free online seminar Jan 4th

2006-01-03T15:09:00.000-05:00

Guy Kawasaki has joined the blogosphere with his new site "Let The Good Times Roll." Guy is a respected author and visionary leader, and I am looking forward to reading his posts. In addition to launching his site, Guy is hosting a free online seminar tomorrow at 1:00p.m. It should prove to be outstanding.

Video conferencing, net meeting, and web conferencing solutions Raindance

Picture of the Week

2005-12-16T14:40:00.000-05:00

Storefront - Lebanon, Ohio

Snow Day

2005-12-09T15:15:00.000-05:00

Wake-Up !

2005-12-08T13:11:00.000-05:00

"Wake-up, wake-up! You forgot to post a photo for last week."

Winter Wonderland Windows at the Schuster Center

Design an ad on the MSN Homepage

2005-12-07T14:33:00.000-05:00

Attention all designers looking for some exposure. Seth Godin is holding a contest to promote The Big Moo - the wonderful book authored by Seth and 32 others. All proceeds from the book go to charity, and Microsoft has generously donated space on the MSN homepage to advertise the book. Now they need an ad. If you are up to the task, help them out. You will get credit for your work, along with mentions throughout the blogosphere. Check out the post from Seth's blog for more information. Good luck.Seth's Blog: A high-profile competition

Church of the Customer Blog: Holiday come-ons

2005-12-02T07:46:00.000-05:00

My mailbox, my countertops, and my trash can are all flooded with holiday promotional pieces- most of it junk. Perhaps that is why I like this post from Church of the Customer about two "free gift" offers that author Jackie Huba recently received. See if her take rings true for you. I believe she is right on. While you are there, check out the rest of the posts as well. Church of the Customer is a great site. Church of the Customer Blog: Holiday come-ons

Blogosopher to host local Blog & Web Development Seminars

2005-12-02T07:24:00.000-05:00

Are you interested in learning more about blogs, web 2.0, RSS, search engine optimization, and web design? David Esrati can teach you. He is hosting seminars at Nehemiah University, 750 South Main Street, Dayton, Ohio on Saturday December 3rd and again on Friday, December 9th. David has a wealth of knowledge, and you will definately get your money's worth out of this seminar. For more information on the seminars, go to blogosopher, visit The Next Wave, or send David an e-mail.

Google School: Phonebook lookups - Lifehacker

2005-11-30T13:57:00.000-05:00

Lifehacker has a great Google Tip:
Find residential or business phone book listings using Google’s rphonebook and bphonebook operators.
For example, query Joe Smith’s listing in Oakland like so:
rphonebook: Joe Smith Oakland CA
Or to get Sushi Samba’s number in NYC:
bphonebook: Sushi Samba New York NYGoogle School: Phonebook lookups - Lifehacker

Win Free Stuff from "In Bubble Wrap"

2005-11-30T08:18:00.000-05:00

Another holiday gift for the readers of Dayton AMA blog. The good people at 800ceoread have put together a brilliant side project entitled "In Bubble Wrap:Free business stuff." It is an excellent site, where every weekday at 10:00 EST they announce a new contest that runs for 24 hours. You can get the announcement directly from the site by RSS feed or by e-mail. If you are interested in the offer, you simply log in to your account, complete a couple questions, and you are entered in the contest to win. It is that easy. I happened to win on my first try and will now be receiving a free subscription to Booz Allen Hamilton's Strategy & Business magazine. As someone who loves both reading and free stuff, I will be checking in with them daily. Happy Holidays!
InBubbleWrap

Picture of the Week

2005-11-27T12:50:00.000-05:00

Sorry about the delay in posting the "Picture of the Week." The holiday week had me a bit confused.

Christmas at Clifton Mill.

Zomething interesting in Dayton

2005-11-21T09:09:00.000-05:00

Speaking of gift giving, Shannon Joyce Neal profiled an interesting local company in Friday's Dayton Daily News. Zlimit specializes in self serve gift and incentive programs. The company is an offshoot of Dayton based, Excellence in Motivation, which manages the same types of programs for large organizations. Zlimit's appeal is in its ease of use and ability to be customized for small orders. Looking for a token of appreciation for your people. Check out Zlimit.com.Zlimit's niche 'self-service'

WWMD?

2005-11-21T08:52:00.000-05:00

While I have not yet completed the 2005 Christmas wish list, I am pretty sure that "What Would MacGyver Do?" will be on the 2006 list of books that I want. You can bet that duct tape and WD-40 will be featued heavily in this soon to be classic. What Would MacGyver Do?

Picture of the Week

2005-11-18T09:16:00.000-05:00

Just a preview of what's around the corner . . .

The 6 weeks leading up to Christmas

2005-11-18T08:54:00.000-05:00

It is Ohio State v. Michigan weekend, which means that in addition to seeing A.J. Hawk blitzing the Wolverine QB, you can expect to see a rush of holiday retail advertisements on your television. John Moore has a great post on Brand Autopsy regarding one retail organization's strategy for holiday advertising - RadioShack. It seems that RadioShack has publicly expressed a desire to make their organization more relevant to the American consumer. Their strategy; increase relevance by entertaining consumers with heavy doses of advertising during the 6 weeks leading up to Christmas. John's take on this strategy is as follows: "it's not what you do during the 6-weeks leading up to Christmas that makes a business relevant. It's what you do during the 46-weeks leading up to the Holidays that makes a business relevant." I completely agree with Mr. Moore's assessment.
While John's post focuses on RadioShack, it is clear that this is applicable to other companies as well. In the coming weeks there will be hundreds of thousands of advertisements for stores and brands that have long since lost their way. Does that mean that companies should not advertise heavily during the holidays? Absolutely not. Take the case of Target. Target will run countless ads over the next 6 weeks trying to reach consumers who are ready to spend money. The difference is that Target works on it year round. They strive to be relevant. They are passionate about it, and the result is they are relevant in February, April, June, September...and December. Perhaps RadioShack will combine their advertising blitz with some wonderful initiatives for improving the experience of their customers. Maybe, their ad blitz alone will be wildly successful, making them relevant for years to come. I tend, however, to believe as John Moore does - "If you are expecting a multi-million/multi-dimensional Holiday advertising blitz to make a brand relevant, then you should expect to fail."
Brand Autopsy: RadioShackÂs Holiday Irrelevance

A Chance to Market "Brand You!"

2005-11-17T08:27:00.000-05:00

Wouldn't it be great if you could sit down and talk to some of Dayton's brightest marketing professionals? You could ask them how they approach new product launches, how they feel about the future of advertising, or where the newest opportunities for growth exist. Good news. Tonight you can do just that as the Dayton AMA presents Networking Nights at the Fox and the Hound in Centerville. The event will be from 6:00p.m. to 8:00 p.m. Networking Nights is a great place to meet marketing professionals from across the Dayton community and develop your personal networking skills. There is no charge to attend, and the event is open to the public. Join us for some great food, drink, and conversation.Dayton AMA Networking Night

Float Like A Butterfly, Sting Like A Bee.

2005-11-16T13:12:00.000-05:00

Yesterday I discussed the free productivity tools available at 37signals. Just as important as great tools is the technique for using them to increase your productivity. I came across a wonderful post today on To-Done. Author Bob Walsh outlines a concept called "Butterfly Stroke Productivity." This involves beginning every day by identifying 2 or 3 things you need to get done. You then set aside blocks of 60 to 120 minutes to work specifically on these important items - without interruption. In the time between these blocks, you "come up for air" like a swimmer using the butterfly stroke. During your breathing time, you can deal with less important items, like e-mail, voice-mail or reading the Dayton AMA blog. The goal of this technique is to get into a state of flow, where you are totally engaged in a project. This concept for getting things done is simply brilliant.Butterfly Stroke Productivity

Google Base Beta Launched!

2005-11-16T09:48:00.000-05:00

File this post under the often overlooked marketing "P" of Place - as the channel for selling is changing today with the launch of Google Base. Why is this important? The answer is that now anyone can upload events, products, services, and anything else to Google, where it can be searched. Holding an event? List it. Selling a property you own? Upload the listing. Launching a new product? Upload it into Google. Need to fill a position? Post it on Google Base. The product is completely free, which makes it instantly appealing to everyone. While it is true that other sites like Craigslist already offer similar services, the reality is that they do not command the reach and scale of Google. In case you are wondering, I will be listing Dayton AMA events in Google Base starting today. Google Base

What's the big idea?

2005-11-15T12:46:00.000-05:00

I try to avoid mentioning my employer too much on the Dayton AMA blog. However, when Relizon is in the paper, I feel no shame about pointing it out to the world. Jim Dillon wrote a very nice article in today's Dayton Daily News about the launch of the Relizon Idea Center in Grove City, Ohio. The idea center is a brand new 300,000 square foot facility, equipped with the latest and greatest in digital print, marketing fulfillment, warehousing, document management and more. Having recently visited it, I can say that it is quite impressive. The article featured quotes from my team-mate, John Specht - a.k.a. Captain Digital - and Sharon Williamson about the launch of the new facility. The idea center is a tremendous asset to Relizon. It provides us with an enhanced ability to create success stories for our customers. There is something nice about seeing your friends quoted in the paper, especially when it is about something so remarkable.
Relizon announces new 'Idea Center'

Get Organized with 37 Signals!

2005-11-15T08:58:00.000-05:00

What do I need to do? I ask myself this question frequently. Time is limited. In a given day, there is only so much that I can hope to accomplish, and thus I am always looking for tools to help me. I have found just such a tool set at 37 signals.
37 signals offers a wide variety of web based work and life management programs, all of which you can test drive for FREE. They offer everything from simple "to do" list applications to comprehensive project management software. Because the programs are web-based, you can access your information anywhere you can access the internet - a tremendous convenience. I have been utilizing Ta-da list - sharable to-do lists - and it has been great. Basecamp is their project management tool. There is a free version, and for under $100.00 a month, it offers a complete suite of tools. Because all of their products have free versions, you can test drive them all and see what works for you. The site is definitely worth a look, and the business model is completely web 2.0.
They also maintain an excellent blog entitled the Signal vs. Noise blog. It is great reading. Simple software to help you get organized: 37signals

Got BIG files?

2005-11-14T10:13:00.000-05:00

The holiday season has started early for me as I received one of the BEST gifts ever this morning! I consider myself to now be "enlightened"! What is all the excitement? Check out www.yousendit.com to share in my enthusiasm.

So often, I am plagued with the challenge of transmitting large attachments into cyberspace. For my clients who do not have ftp sites, or for those who have limitations and file size restrictions on their email accounts, I am constantly required to burn CD's and jump in my car for a speedy delivery.

Until this morning...

A colleague of mine informed me of a FREE...yes I said FREE service available on the web called "you send it dot com". It works very much like an ftp site by allowing you to upload your file onto a secure area of this website, then an email including a link to that file is sent to your intended recipient who can then access the link and download the file without clogging up email flow! The limit is up to 1GB - so most Photoshop files will fit as well!

I cannot tell you what a time saver this is! I am sharing my first gift of the season with you all! Give it a try - it is quick, easy and efficient!

Google U. Free web analytics tools, and instructions on how to use them.

2005-11-14T09:28:00.000-05:00

Who is visiting your web site? What are they interested in? Why are they leaving? Google is giving you the ability to easily answer these and other questions with the launch of their free web analytics service. They are also offering instructional modules for how to increase your web traffic and convert more visitiors into customers. If you maintain a web site, this is definitely worth reviewing.Google Analytics - Conversion University

Picture of the Week

2005-11-11T10:31:00.000-05:00

First frost, at Grant Park in Centerville.

And a special thank you to the Dayton AMA and Dave Bowman for inviting me to speak and present at last Wednesday's meeting. I had a lot of fun and enjoyed sharing my story and the story of Picture Ohio.

Just in case you missed it, the following link will take you to a PDF of my PowerPoint slides presented on Wednesday:
http://www.picturesqueohio.com/images/Finding%20the%20Light.pdf

The second to last slide includes a Windows Media Audio/Video file titled "Farewell to Autumn." All the images presented on this self-running slide show (except the final one) were captured during this past month. Make sure you turn your sound on before clicking on the title image. Windows Media Player is required.

Eventually we all find our light!

Let there be light!

2005-11-10T10:45:00.000-05:00

The Dayton AMA would like to thank Jim Crotty for speaking at the November meeting yesterday. Jim spoke about "Finding the Light" which is a metaphor for his personal and professional life. His passion for photography was evident, and his inspirational story of persistance, resiliance, and courage was very moving. If you get a chance, visit his studio on Far Hills Avenue, (near Elsa's) where you can see his work first hand. You can also find him on the web at the link below. Thanks Jim!pictureohio.com

Picture of the Week

2005-11-04T11:36:00.000-05:00

Earlier this week at the Pioneer Village, Caesar Creek State Park.

Church of the Customer Blog: Word of mouth data

2005-11-03T07:45:00.000-05:00

Church of the Customer has a great post about the importance of word of mouth marketing. The post is based on a recent report by eMarketer and the Word of Mouth Marketing Association, and lists reasons why word of mouth is becoming more and more relevant. Word of mouth is powerful. What are your customers saying? Are you doing anything to influence that? How much are you focusing on the experience of the customer and making it truly remarkable? That is where success is generated.Church of the Customer Blog: Word of mouth data

Marketing Manager Position Available with Elliot Tool

2005-10-28T11:09:00.000-04:00

Looking for a job? Mike Nemeth at Elliot Tool forwarded the posting below.

Marketing Manager
Major Duties:

Creates high level of Elliott’s market awareness, interest, and purchase intent through effective internet, direct marketing, and other marketing communications.
Support sales channel growth through Customer Relationship Management and market analysis.
Management of the marketing mix includes significant responsibilities in the product development process.
A high degree of creativity and self directed ability is required.
Negligible travel.
The position is located in Dayton, Ohio.

Candidate must have:

Knowledge
Bachelor’s degree in marketing.
Good PC proficiency, knowledge of Microsoft Office including Access.

Skills/Experience:

Between 4+ years of marketing experience.
Excellent written, presentation, and phone skills.
Experience or aptitude to conduct market analysis.
Effective critical thinking skills for effective planning and problem solving.

Behaviors

Above average teamwork and personal relations.
Goods results orientation - energy, drive, and self-directedness to consistently deliver on commitments.

More information is available at http://www.elliott-tool.com/employment.htm.

Next Step:
Interested candidates should outline their ability to succeed in a cover letter with an attached
resume. This should be sent in an Adobe Acrobat or Microsoft Word file format to
mikenemeth@elliott-tool.com.
Elliott Tool Technologies - Tube Cleaners, Tube Plugs, Tube Tools, Tube Cutters, Tube Expanders, Expanders, Tube Pullers, Burnishing Tools