AMA April Meeting - John Moore shares his Tribal Knowledge

Building an Endearing and Enduring Brand

John Moore, Author of Starbucks Tribal Knowledge
April 11, 2007

For the past decade, John Moore has made his mark in the marketing world by creating, championing, and implementing marketing ideas and branding ideals for Whole Foods Market and Starbucks Coffee.

As the Director of National Marketing for Whole Foods Market, John focused his team on engaging in activities which were less about using traditional advertising and more about using the influential power of customers as the advertising vehicle. At Starbucks, John led countless highly successful in-store and out-of-store marketing promotions as a Retail Marketing Manager.

Today, through speaking engagements and through his Brand Autopsy Marketing Practice , John shares business and marketing advice with companies aspiring to become the next Whole Foods or Starbucks.

In his most popular presentation, Starbucks Tribal Knowledge, John shares the many lessons he learned from Starbucks on how to build an endearing and enduring brand.

Date: April 11, 2007
Time: Networking and Registration at 11:30. Lunch and program begins at 12:00pm.
Location: Schuster Center View Map*
Parking: (Corner of Second and Main St., FREE parking at the corner of Second and Ludlow)
Cost: Members $22, Non-members and Guests $36, Students $10

Note: Walk-ins will be charged an additional $5. No shows will be billed.
Registration: Click here* to register! Registration deadline is Noon, Monday, April 9th, 2007

*If link does not work, please copy the following URL addresses into your Web browser:

Registration: http://guest.cvent.com/i.aspx?4W,M3,674a8fbd-4609-44d5-9aba-3e0913d05082

Map: http://daytonama.marketingpower.com/content20156.php

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