Dayton AMA

Here is a great article from CNN.COM. It is 5 Steps to Marketing Success from Phillip Kotler, world renowned marketing author. This is a great look at fundamentals that drive what we as marketers are tasked with doing everyday. A great article, worth a look.
CNN.com - Five steps to marketing success - Jun 30, 2005

Here is a great piece from B2B Online magazine about the importance of word of mouth in the business to business community. The author, Richard Karpinski, advises that B2B marketers must "take full advantage of the power of online networks." "That includes such things as blogs, social networks, user forums, and gripe web sites." The article provides some interesting information for today's marketing professional.
Welcome to BtoBOnline.com

Check out ThinkTV 16 in early July for a series of programs entitled "The New Heroes." The show tells the stories of 14 social entrepreneurs from all around the globe who have created successful businesses and made a positive impact on the world.
The New Heroes | PBS

Here are some hilarious cartoons from a new book entitled Brand Camp. Some of these hit close to home. Good Stuff.
Brand Autopsy: BRAND CAMP Cartoons

Are you familiar with RSS? It stands for really simple syndication. What it does is bring the web, well the parts of the web you like, to you. RSS can be used to monitor your favorite web sites, and will notify you when they are updated. Want to know what the headlines in the Dayton Daily News business section are? Subscribe to the RSS feed and they are sent to you every day. Then you can simply scroll through them in a matter of seconds, stopping if something catches your eye. It allows one to survey an incredible amount of information with a minimal amount of effort. I personally subscribe to about 30 feeds, from marketing to local news, to the New York Times. RSS will be included as a standard part of the next Microsoft operating system, Longhorn, and is going to be a very prominent part of the way in which businesses and individuals use the web in coming years. Learn about it now and get ahead of the game.
RSS (file format) - Wikipedia, the free encyclopedia

This past weekend marked the summer retreat for the board members of the Dayton Chapter of the American Marketing Association. The meeting was held at the Dayton Aviation Heritage National Historical Park, a beautiful facility located just west of downtown Dayton, and was very productive. The goal for 2005-2006 is simple: BE THE BEST! The organization is striving to be the best chapter of the American Marketing Association in the United States and Canada. Additionally the group seeks to be viewed as the premier professional organization in the Miami Valley. The board is working hard to create fantastic programs and events for the upcoming year and hopes to grow through the addition of new members and the energizing of existing members. It is going to be a great year to be a part of the Dayton AMA. "Experience The Power of Marketing!" Dayton AMA.

Another great posting by Seth Godin. Are you trying to be the best or just settling for good enough?
Seth's Blog: The seduction of "good enough"