Leadership Summit


Well Greg Evans (aka~ “El Presidente”) and I have survived another AMA Leadership Summit. It was a very worthwhile weekend! For those of you who may be unfamiliar with the Leadership Summit, it is a wonderful opportunity that each of you should experience. It is sponsored, hosted and created by IH of the AMA and held in Chicago every year. It is an invaluable weekend of networking with other chapters from around the country to gain insight, best practices, lessons learned and leadership training. Greg and I absorbed many new great ideas and we had our spirits rejuvenated quite a bit! In short, we are PUMPED for this upcoming year! The incoming Board is full of fresh new faces with just the right mix of industry experience, creativity and energy! We are very positive about next year! Over the next few weeks, you will probably hear from Greg and have the opportunity to meet one-on-one with him to discuss your individual AMA goals. And then, sooner than you will expect…the Summer Planning Retreat will be here! We are fortunate enough to have Ric Sweeney of the AMA PCC (Professional Chapters Council) joining us. He will be serving as our facilitator. He is an AMA “veteran” and should prove to help us develop a plan for success!

May is our last regular meeting and I hope that you all can make it! I am truly looking forward to working with each of you and I hope you are ready for anything! It is going to be a year like no other!

During the interim periods, if any of you would like to contact me, please feel free to use any means listed below.


Tracy Martin
Shook National Corporation
Marketing Coordinator
4977 Northcutt Place
Dayton, Ohio 45414
937.276.6666 phone
937.276.6663 x 231 direct
937.276.6669 fax
Dayton American Marketing Association
President-Elect '05-'06
VP Programming '05-'06

Seth's Blog: Nouns and verbs

Seth Godin is a leading author in the marketing world. He has authored the recent best selling books "Purple Cow" and "Free Prize Inside." His upcoming book is entitled "All Marketers are Liars." He has a special blog that explains the context of the book. His regular blog often contains great bits of thought provoking information. This post really got me thinking and caught my attention. Take a look and let me know what you think.
Seth's Blog: Nouns and verbs

Dayton AMA Meeting - May 11th 2005

Please join us, Wednesday, May 11th, for our final meeting of the 2004-2005 season at the Mandalay Banquet Center. Meetings will resume in September 2005.

The Dayton Chapter of the American Marketing Association is proud to present Lori Turner, President & CEO of Turner Marketing, who will speak on “Getting the Most out of Launches and Roll-outs.” The presentation will discuss the launch of a new brand, product, service or program and will cover the following:

• What can be launched
• Where to begin a successful launch
• What and who is involved in the launch process
• Timeframe of a launch
• How to determine if a launch was successful

Lori Turner began Turner Marketing in 1993 as an out-sourced marketing group for companies and organizations. Since being named a 40 Under 40 Winner in 1999, Lori has continued to grow her marketing communications company. Over the past 13 years, Turner Marketing has grown to ten employees with expertise in market research, strategy development and objective-based creative design. Lori attributes Turner Marketing’s continued success to her employees and a results-oriented approach to marketing for her clients.

Wednesday, May 11th
Meeting Location: Mandalay Banquet Center, 2700 East River Road

11:30-12:00 Registration and Networking
12:00 – Lunch
12:20 – 1:15 Program
Cost: Members $22, Non-members and Guests $36, Students $16

Register at www.daytonama.marketingpower.com


Shared Marketing & Sales Objectives

This is a link to an interesting article that appears on marketingpower.com, the official site of the American Marketing Association, that discusses the importance of having a good relationship between sales and marketing.


Dayton AMA Blog Launches

Welcome to the Dayton Chapter of the American Marketing Association Blog! We are just getting started. This site is the source for great information about our organization, the Dayton community, and current happenings in the world of marketing. We welcome your contributions, and look forward to creating a valuable source of knowledge and information for our members and anyone who is interested in the exciting field of marketing.

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