The Importance of Word of Mouth for B2B Marketers

Here is a great piece from B2B Online magazine about the importance of word of mouth in the business to business community. The author, Richard Karpinski, advises that B2B marketers must "take full advantage of the power of online networks." "That includes such things as blogs, social networks, user forums, and gripe web sites." The article provides some interesting information for today's marketing professional.
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