5/06/2005
CRM Today: Marketers Must Change How They Appeal to Consumers
Here is an interesting article which summarizes the results of a study on consumer feelings on marketing. One point to note, consumers want marketing messages that are "short, sweet, and to the point" and "communicated personally."
CRM Today: Marketers Must Change How They Appeal to Consumers
CRM Today: Marketers Must Change How They Appeal to Consumers