5/11/2005

Lori Turner addresses the Dayton AMA

The last meeting of the 2004-2005 year for the Dayton AMA was held today at the Mandalay Banquet center. A crowd of about 30 Dayton area marketing professionals showed up to hear Lori Turner deliver a great presentation on "Successful Launch Techniques." Lori was excellent, speaking candidly for about 45 minutes on the in's and out's of how to effectively launch a new product or service offering. She cited numerous examples from her years of experience in the field, stressing the importance of research, patience, focus, cooperation, and execution in producing a successful launch. I think I can speak for everyone who attended when I say that the year ended on a high note with Lori's fantastic presentation. Thank you to Lori, Julie Lehmann, Jesse Ranley and everyone at Turner Marketing for doing such a fantastic job.

Lori Turner, Turner Marketing

Comments:
Lori was great. One point in particular was very meaningful to me. You can launch correctly once, or you can rush your launch and launch again and again and again. Very entertaining & very informative.
 
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