Advertising Trend To Change

The last advertising trend communicated was in regards to TiVO and the frequency of viewers fast forwarding commercials...essentially this was called the death of tv advertising.

This morning, on the radio, a gentleman was discussing how the network stations were requiring TiVo to modify this feature. Being proposed...when a viewer will fast forward a commercial...the company/product logo will come up so viewers can stop and view the commercial, if they choose.

Not sure how this is still going to help products...especially when viewers are not likely to desire in watching a commercial...just the name they will remember. Can this still be effective?

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