Marketing turns up everywhere... Sometimes it is good, sometimes it is bad, sometimes you don't even realize it is marketing. Check out this story about a paid product placement by Chevy that appeared in the MLB allstar game. The gist is that cameras panning the crowd "happened" to stop on a fan banner that said hhrya.com The announcers then feigned ignorance of the promotion and began to discuss what the banner could be about. Well it was a pre-planned placement designed to drive people to the site put together by Chevy. Some would say this was brilliant, some say deceptive, some awful. I think on some level they are all right. Tell us what you think by placing your comments below.
Adrants » Chevy Uses Promotional Broadcast Integration During All Star Game