7/18/2005
Church of the Customer: The Whole Foods marketing philosophy
I love this short article from Church of the Customer, which compares the marketing strategy of Whole Foods to that of Safeway. My favorite line:
Safeway: "Spend money on ads telling customers we're great."
Whole Foods: "Spend money on being great."
That is the future of marketing.
Church of the Customer: The Whole Foods marketing philosophy
Safeway: "Spend money on ads telling customers we're great."
Whole Foods: "Spend money on being great."
That is the future of marketing.
Church of the Customer: The Whole Foods marketing philosophy