Dayton AMA

Interesting article that describes the latest trends in marketing...including the importance of generating new ideas for communicating your message(s). In essence, creating a "new medium". However, in the beginning, the editor states how most of the top advertising agencies (in Seattle) are adopting different types of technology to deliver their messages. Yet, in another article I had read that only "8% of consumers in new media prefer marketing that only uses the internet, PDAs or video games" and "80% consider the sale of email lists a serious violation of privacy"...What are your opinions and thoughts about utilizing technology to communicate messages?