7/15/2005
Little Red Book of Sales
While I am not officially in Sales, Salesmanship is a skill that is useful to us all. We all sell something. Whether you are selling your boss on why your idea is great, or selling structured cabling to OSU, we all sell and are all sold to. Jeffrey Gitomer has a great book for those who are in the world of sales. The Little Red Book of Selling is an easy read, it is not expensive, and it has a ton of practical tips on how to increase your effectiveness as a salesperson. The first page has a great quote "People don't like to be sold, but they love to buy." Down to earth writing that is definitely worth reading. Gitomer.com
