Want to be immortalized in print? Check out E-Bay. Authors like Amy Tan, Steven King, and John Grisham are taking bids on names for characters in their upcoming books. The authors are selling the privilege to have your name appear in their work in order to raise money for charity. I think this is a brilliant idea. Yes, I can hear the grumblings of "is everything for sale?" but I really find this to be quite a creative concept. This project is a great example of using marketing to creatively sell books, generate awareness, and raise money for a good cause.
Authors offer immortality in Web auction of names - Yahoo! News
# posted by David Bowman : 8/17/2005
Want to be immortalized in print? Check out E-Bay. Authors like Amy Tan, Steven King, and John Grisham are taking bids on names for characters in their upcoming books. The authors are selling the privilege to have your name appear in their work in order to raise money for charity. I think this is a brilliant idea. Yes, I can hear the grumblings of "is everything for sale?" but I really find this to be quite a creative concept. This project is a great example of using marketing to creatively sell books, generate awareness, and raise money for a good cause.Authors offer immortality in Web auction of names - Yahoo! News
