Be Careful What You Say. A Lesson from Sony.

I saw this story on BoingBoing.net. Sony is being forced to refund $5 to any cinemagoer who, upon the recommendation of film critic David Manning, went to see Hollow Man, Vertical Limit, A Knight's Tale, The Animal or The Patriot as the result of a class action suit. Here is the problem, there is no David Manning. He was made up by a sony marketing executive. He provided great reviews for these movies, in an effort by Sony to increase ticket sales. Honesty is always the best policy.
Boing Boing: Class action: $5 if you saw a movie plugged by Sony's fictional critic

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