Dayton AMA

According to a poll on ratebeer.com Belgian Monks apparently brew the world's best beer. After the poll came out, word of mouth spread and they completely sold out of brew. They are not going to increase capacity to meet this new demand. I can only imagine that this beer will become even more sought after as the mystique builds. What do you think is the marketing lesson to be learned here? Word of Mouth, Impact of Internet, Great Products, Great Story Behind the Product or somthing else. Voice your opinion.Belgian monks run out of the world's best beer - Yahoo! News
Technorati Tags:
Dayton AMA, Beer, Marketing