Seth Godin has a new book coming out in 8 weeks. The book titled, "The Big Moo" is an extension of his 2003 book Purple Cow. This time around Seth enlisted 33 authors to compose short pieces about being remarkable. The list includes Tom Peters, Malcolm Gladwell, guy Kawasaki, and others. I can not wait to read it. He is also experimenting with a unique strategy for distribution. All proceeds from the book are going to charity, and for businesses, you can buy 50 books at a time for $2.00 each. There are more details, but it looks really interesting. Check out the
post by Seth on his blog. I can't wait for the BIG MOO.
The Big Moo by The Group of 33
# posted by David Bowman : 8/16/2005
