Dayton AMA

Talk about going after a broad demographic group. Chrysler has created a new spot featuring Lee Iacocca and Snoop Dogg. I personally think that it is a great idea, and that the spot will spark conversation. I can not say whether that will translate into sales and profits, but I must tip my hat to Chrysler for trying something new.
Iacocca, Snoop Dog star together in new Chrysler ad - Aug. 5, 2005