Seth's Blog: What would Jerry do?

I never really thought about how "great" the Grateful Dead were at marketing. Seth Godin has an excellent post about how the Dead used some innovative techniques to build their massive and loyal following. He goes as far as saying that they created a template for how organizations are going to grow and move forward. I must agree with him. The Grateful Dead made brilliant music, but so do a lot of bands. What set the dead apart was how they marketed their music, the band, the experience, and everything that went with it. Phish in my mind took the template that the Dead built and ran with it. Dave Mathews is now doing the same. These concepts are not exclusive to touring music acts. They can work for you too. Throw on a copy of "American Beauty" and Check out Seth's post.Seth's Blog: What would Jerry do?
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