Dayton AMA

We all know that Nike excels in high budget, high profile marketing. However, they also put a tremendous amount of research into producing innovative products. Here is an example. Wired News has a great story about how Nike has now developed a line of shoes for athletes that actually emphasize running barefoot. What??? Yes, it turns out that the biomechanics of running barefoot are beneficial for athletes, and that some of the things that shoes have been designed for, actually reduce the perfomance levels of athletes. This is a fascinating look at the innovative thinking that Nike has so regularly used to lead their industry for decades.Wired News: Nike Makes Barefoot Breakthrough
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