9/22/2005

Church of the Customer: Jupiter word of mouth study

Church of the Customer, a great blog about word of mouth marketing has a link to a new survey being conducted by Jupiter Research. I suggest the following idea. Go through the survey and print out each individual page. While the survey is asking what you are currently doing to generate word of mouth, it lists things that others are doing. Thus even if your current answer is no, you might be able to glean some new ideas simply by looking through what other companies are doing. If you are already utilizing the techniques they are asking about Kudos to you!
Church of the Customer: Jupiter word of mouth study

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