10/13/2005

Brand Autopsy: TRIBAL KNOWLEDGE | THE BOOK

You may have read the series of postings I put up last week by John Moore from his site Brand Autopsy on the concept of Tribal Knowledge at Starbucks. Well, if you enjoyed them, good news. John is coming out with a book based on the concepts he learned from his experience at Starbucks. I can't wait to read it. I will keep you posted as the release date nears.Brand Autopsy: TRIBAL KNOWLEDGE | THE BOOK

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