Dayton AMA

Today I point you to a terrific post on the Church of the Customer blog. The post revolves around the story of a man who loves McDonald's. In fact he loves them so much he started a blog, The McChronicles, logging his experiences in the stores, his impressions of their products and services, and his views on their marketing strategies. This is such a great post about the power of the customer and the need for businesses to listen, learn, and take action.Church of the Customer Blog: The McChronicles of McDonald's