Seth's Blog: The proximity effect

Seth Godin discussed something he termed The Proximity Effect in his blog yesterday. It is an interesting post about how it is important to be different but in the right way. It is not bad to be compared to the competition, to be placed next to another, provided you have some tangible difference that is of value. As Seth says, "Competition lets you sell the difference, not the whole thing." If you were placed side by side with your biggest competitor, would anyone be able to tell you apart? Would anyone choose you? Why? Not everyone will choose you. That is alright. Figure out who would and why, and engage them. Seth's Blog: The proximity effect

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