Dayton AMA

All Things Considered on NPR had a great piece by Robert Smith on the current state of advertising. The piece discusses the demise of Mass Media and traditional 30 second ads and the rise of product placement, and permission marketing, and other emerging trends. The piece does not propose that advertising is dead, just that it is radically changing. Are you moving toward the future, or clinging to the past? What do you think about the future of advertising?
NPR : Advertising Strategies Challenged in High-Tech Age