2/03/2006

Creating Passionate Users: Death by risk-aversion


Read This great post from Passionate about the dangers of Risk Aversion. It deals with some of the problems currently facing Microsoft, but could be any company for that matter. Self preservation so often stops us from acting on what we truly believe. It is this fear that ultimately can lead to "death by risk aversion." Life is short, and risk can be a good thing.
Creating Passionate Users: Death by risk-aversion

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